Pietro Nolita is a little gem of a restaurant on a quiet street in New York that had me at pink and pasta, two of my favorite things. Opened in late 2016 by two food and fashion industry veterans, the color scheme at this “healthy Italian” subterranean spot is entirely pink both on the interior and exterior– essentially an Instagram and Pinterest fanatic’s rose- colored dream.
Owners Pietro Quaglia and Mina Soliman, former co-workers at Dolce & Gabbana, wanted to break the traditional, “stuffy” rustic Italian restaurant atmosphere mold and offer up something fun and light-hearted that evokes a 50’s style diner if it only used pastels. They liked that pink is a derivative of red – a powerful, passionate color with so many positive connotations including, of course, love.
The pink-hued theme is carried on throughout their menu as well — particularly with some of the pasta dishes and cocktails. And the restaurant sells t-shirts with their unofficial tagline “Pink As Fuck.”
So, just consider us completely tickled pink (sorry, had to do it) about Pietro Nolita.